TY  - BOOK
AU  - O'Keefe,Daniel J.
TI  - Persuasion: theory and research 
SN  - 9781452276670
AV  - BF637.P4 O54 2016
U1  - 153.8/52 23
PY  - 2016///]
CY  - Thousand Oaks, California
PB  - SAGE
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (pages 268-364) and indexes; Persuasion, attitudes, and actions -- Social judgment theory -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Reasoned action theory -- Stage models -- Elaboration likelihood model -- The study of persuasive effects -- Communicator factors -- Message factors -- Receiver factors
N2  - "This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion."
ER  -