Ethics in marketing : international cases and perspectives / [text]
written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.
- Second edition
- London ; Routledge, Taylor & Francis Group, 2017.
- xii,198 pages : illustrations ; 25 cm
Includes bibliographical references and index
9781138648098 (pbk. : alk. paper) $85.00
Marketing--Moral and ethical aspects. Marketing--Case studies.