Murphy, Patrick E., 1948-

Ethics in marketing : international cases and perspectives / [text] written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - Second edition - London ; Routledge, Taylor & Francis Group, 2017. - xii,198 pages : illustrations ; 25 cm

Includes bibliographical references and index

9781138648098 (pbk. : alk. paper) $85.00




Marketing--Moral and ethical aspects.
Marketing--Case studies.

HF5415 / MUR