international cases and perspectives Murphy, Patrick E. 1948- creator Creator Laczniak, Eugene R. Creator Harris, Fiona J. (Fiona Jane) 1967- Creator text bibliography nyu London Routledge, Taylor & Francis Group 2017 Second edition monographic eng

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xii,198 pages : illustrations ; 25 cm written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. Includes bibliographical references and index Marketing Moral and ethical aspects Marketing Case studies HF5415 MUR 9781138648098 (pbk. : alk. paper) 160916 20250627075551.0