Mercer, David <br/><br/>
Marketing /  text 
David Mercer. 
 - ix, 759 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0631176292   $40.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / MER