TY  - BOOK
AU  - Mercer,David
TI  - Marketing
SN  - 0631176292 
AV  - HF5415.13 MER
PY  - 1992///
CY  - Oxford, 
PB  - Blackwell
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -