Ward, Keith. <br/><br/>
Financial aspects of marketing / 
Keith Ward. 
 - Oxford :  Heinemann Professional,  1989. 
 - xii, 434p. :  ill. 
 - (The Marketing Series) .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0434922218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Financial aspects.<br/>Marketing--Financial aspects.