David Mercer <br/><br/>
Marketing  text 
Mercer, David 
 - xvi, 560 pages 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780631196389  $36-00 
<br/><br/><label>Subjects--Topical Terms: </label>--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / MER