TY  - BOOK
AU  - David Mercer
TI  - Marketing
SN  - 9780631196389
AV  - HF5415.13 MER
PY  - 1996///
CY  -  England
PB  - Blackwell Business, Oxford
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -