Fifield, Paul. <br/><br/>
Marketing strategy /  text 
Paul Fifield. 
 - x, 599 pages: 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750601515 9780750601511 
<br/><br/><label>LCCN: </label>92136655  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / FIF