Kardes, Frank <br/><br/>
Consumer bahavior:  Science and Practice/  [text] 
by Frank R. Kardes, Thomas W. Cline, Maria L. Cronley 
 - xix, 459 pages:  illustrations (some color) 
<br/><br/>Includes Bibliographical references and index 
<br/><br/><label>ISBN: </label>9780538746861  $65-00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industries--Social aspects--Public opinion--Case studies.<br/>Marketing--Public opinion--Case studies.<br/>Public opinion--United States.
<br/><br/><label>LC Class. No.: </label>HD6483  / KAR