TY  - BOOK
AU  - Kardes, Frank
AU  - Cline, Thomas W.
AU  - Cronley, Maria L.
TI  - Consumer bahavior: Science and Practice
SN  - 9780538746861
AV  - HD6483 KAR
PY  - 2011///
CY  - New York
PB  - Cengage Learning
KW  - Industries
KW  - Social aspects
KW  - Public opinion
KW  - Case studies
KW  - Marketing
KW  - United States
N1  - Includes Bibliographical references and index
ER  -