Marketing management casebook / 
edited Harper W. Boyd  and Robert T. Davis. 
 - Illionis :  Richard D. Irwin,  1971. 
 - vi, 736p. :ill. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management --Casebook.<br/>Marketing Management --Casebook.