The creative marketer /
Simon Majaro.
- Oxford ; Boston : Butterworth-Heinemann, 1991.
- 178 p. : ill. ; 24 cm.
- The Marketing series. .
- Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing.". Includes index.
0750600969
91199268
Marketing--Management--Psychological aspects--Handbooks, manuals, etc. Creative ability in business--Handbooks, manuals, etc. Psychology, Industrial--Handbooks, manuals, etc.