TY  - BOOK
AU  - Majaro,Simon
ED  - Chartered Institute of Marketing.
TI  - The creative marketer
T2  - The Marketing series
SN  - 0750600969
AV  - HF5415.13 M335 1991
U1  - 658.8 20
PY  - 1991///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Psychological aspects
KW  - Handbooks, manuals, etc
KW  - Creative ability in business
KW  - Psychology, Industrial
N1  - "Published in association with the Chartered Institute of Marketing."; Includes index
ER  -