@book{2246,
	author = {Dunne, Patrick M.Lusch, Robert F.Griffith, David A. and LUSCH, Robert F.},
	title = {Retailing.},
	publisher = {South-Western Thomson Learning,},
	year = {2002.},
	address = {Ohio :},
	edition = {4th ed.},
	note = {Includes index.}
}