Blythe, Jim. <br/><br/>
Marketing communications / 
Jim Blythe. 
 - Delhi :  Pearson Education,  2002. 
 - xi, 252p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8178081229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communications.