Lilien, Gary L. <br/><br/>
Marketing models / 
Gary L. Lilien,  Philip Kotler and K. Sridhar Moorthy. 
 - New Delhi :  Prenice-Hall of India,  1999. 
 - xv, 803 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120314751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.