TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
AU  - Moorty,K.Sridhar
TI  - Marketing models
SN  - 8120314751
PY  - 1999///
CY  - New Delhi
PB  - Prenice-Hall of India
KW  - Marketing
KW  - sears
N1  - Includes index
ER  -