Sumathi, S. <br/><br/>
Marketing research and consumer behaviour / 
by S. Sumathi and P. Saravanavel. 
 - New Delhi :  Vikas,  2003. 
 - xvi, 761p :  ill ;  cm. 
<br/><br/><label>ISBN: </label>8125914765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.<br/>Marketing research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.3  / SUM