TY  - BOOK
AU  - Sumathi,S.
AU  - Saravanavel,P.
TI  - Marketing research and consumer behaviour
SN  - 8125914765
AV  - HF5415.3 SUM
PY  - 2003///
CY  - New Delhi
PB  - Vikas
KW  - Consumer behaviour
KW  - Marketing research (Marketing)
ER  -