Kotler, Philip. <br/><br/>
A framework for marketing management. 

 - 2nd. 
 - Delhi :  Pearson Education,  2003. 
 - xvi, 363p. :  ill. 
<br/><br/> Includes index and glossary. 
<br/><br/><label>ISBN: </label>8178089009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.