Stone, Bob. <br/><br/>
Successful direct marketing methods / 
by Bob Stone and Ron Jacobs. 
 - 7th. 
 - New Delhi :  Tata McGraw-Hill,  2004. 
 - xviii, 575p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070598649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.