Johnson, Gerry. <br/><br/>
Exploring corporate strategy :  text and cases / 
by Gerry Johnson and Kevan Scholes. 
 - 6th. 
 - Essex, England :  Pearson Education,  2002. 
 - xxxvii, 1082p. :  ill. 
<br/><br/> Includes Glossary and index. 
<br/><br/><label>ISBN: </label>0273651129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Business planning--Case studies.<br/>Strategic planning--Case studies.<br/>Business planning--Case studies.<br/>Strategic planning--Case studies.