Majaro, Simon.
The creative marketer. /
by Simon Majaro.
- Oxford ; Boston : Butterworth-Heinemann, 1991.
- 178 p. : ill.
- The Marketing series .
`075061708X
Marketing - Management -- Psychological aspects -- Handbooks, manuals, etc Creative ability in business - handbooks, manualsPsychology industrial - handbooks, manuals.