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  <titleInfo>
    <title>The creative marketer</title>
  </titleInfo>
  <name type="personal">
    <namePart>Majaro, Simon.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Oxford ; Boston</placeTerm>
    </place>
    <publisher>Butterworth-Heinemann</publisher>
    <dateIssued>1991</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>178 p. : ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Simon Majaro.</note>
  <subject authority="lcsh">
    <topic>Marketing - Management -- Psychological aspects -- Handbooks, manuals, etc Creative ability in business - handbooks, manualsPsychology industrial - handbooks, manuals</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>The Marketing series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">`075061708X</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20230921134739.0</recordChangeDate>
    <recordIdentifier>0000009250</recordIdentifier>
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