TY - BOOK AU - Majaro,Simon TI - The creative marketer. T2 - The Marketing series SN - `075061708X PY - 1991/// CY - Oxford ; Boston PB - Butterworth-Heinemann KW - Marketing - Management -- Psychological aspects -- Handbooks, manuals, etc Creative ability in business - handbooks, manualsPsychology industrial - handbooks, manuals ER -