Bhatia, R. C. <br/><br/>
Marketing communication and advertising. 

 - New Dehli :  Ashok Galgotia,  2003. 
 - xii, 390p. :  ill. 
<br/><br/><label>ISBN: </label>8185989931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.<br/>Advertising.