Morris, Robin. <br/><br/>
The Marketing principle / 
by Robin Morris. 
 - Durban :  Butterworths,  1989. 
 - 168p. :  ill. 
<br/><br/> Glossary. 
<br/><br/><label>ISBN: </label>0409107352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.