Wright, John Sherman. <br/><br/>
Advertising / 
by John Sherman Wright, Willis L. Winter and Sherilyn K. Zeigler. 
 - 5th. 
 - New York :  McGraw-Hill,  1982. 
 - (McGraw-Hill Series in Marketing) .
<br/><br/><label>ISBN: </label>07099659X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising.