00687cam a2200229 4500 0000009583 20230921134742.0 150417s1982 nyu 000 0 eng d 07099659X Wright, John Sherman. Advertising / by John Sherman Wright, Willis L. Winter and Sherilyn K. Zeigler. 5th. New York : McGraw-Hill, 1982. (McGraw-Hill Series in Marketing) Advertising. Advertising. sears Winter, Willis L. Zeigler, Sherilyn K. 061023 20230822095114.0 2552 2552 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5823 WRI BK0007476 2023-09-21 00:00:00 c1 2023-09-21 BK