TY  - BOOK
AU  - Wright,John Sherman
AU  - Winter,Willis L.
AU  - Zeigler,Sherilyn K.
TI  - Advertising
T2  - (McGraw-Hill Series in Marketing)
SN  - 07099659X
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - sears
ER  -