Winer, Russell R. <br/><br/>
Marketing management / 
by Russell S. Winer. 
 - 2nd. 
 - New Jersey :  Pearson Education,  2000. 
 - xxv,481p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131228013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.