Lewis, Herschell Gordon. <br/><br/>
Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / 
by Herschell Gordon Lewis. 
 - Kuala Lumpur :  Golden books centre SDN. BHD,  1993. 
 - xiii,360p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9837200871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Direct marketing.