TY  - BOOK
AU  - Lewis,Herschell Gordon
TI  - Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits
SN  - 9837200871
PY  - 1993///
CY  - Kuala Lumpur
PB  - Golden books centre SDN. BHD
KW  - Direct marketing
KW  - sears
N1  - Includes glossary and index
ER  -