Moloney, Kevin. <br/><br/>
Rethinking public relations :  the spin and the substance / 
by Kevin Moloney. 
 - London :  Routledge,  2000. 
 - xii, 196 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415217598 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations.