TY  - BOOK
AU  - Moloney,Kevin
TI  - Rethinking public relations: the spin and the substance 
SN  - 0415217598 :
PY  - 2000///
CY  - London
PB  - Routledge
KW  - Public relations
KW  - sears
N1  - Includes bibliographical references and index
ER  -