Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - xxi, 762 p. : col. ill. ; 24 cm.

Includes bibliographical references and indexes.

0618071881

00133788


Export marketing--Management.
Export marketing--Management--Case studies.

HF1416 / .J43 2001

658.8/48