Jeannet, Jean-Pierre. Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - xxi, 762 p. : col. ill. ; 24 cm. Includes bibliographical references and indexes. ISBN: 0618071881 LCCN: 00133788 Subjects--Topical Terms: Export marketing--Management.Export marketing--Management--Case studies. LC Class. No.: HF1416 / .J43 2001 Dewey Class. No.: 658.8/48