Aaker, David A.
Strategic marketing management /
David A. Aaker.
- 7th ed.
- Hoboken, NJ : John Wiley, c2005.
- xii, 356 p. : ill. ; 23 cm.
Includes index.
0471359955
2004042209
Marketing--Management.
Marketing--Management.
HF5415.13 / .A23 2005
658.8