McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel, Jr., Roger Gates. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  c1998. 
 - xxii, 462, [26] p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538876697 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 1998