Consumer behavior : concepts and applications /
David L. Loudon, Albert J. Della Bitta.
- 4th ed.
- New York : McGraw-Hill, c1993.
- xxiii, 788 p. : ill. (some col.) ; 27 cm.
- McGraw-Hill series in marketing. .
Includes bibliographical references (p. 733-782) and index.
0070387672
92027875
Consumer behavior. Consumer behavior--Case studies.--United States