TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta, Albert J.
TI  - Consumer behavior: concepts and applications 
SN  - 0070387672
AV  - HF5415.32 .L677 1993
U1  - 658.8/34 20
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references (p. 733-782) and index
ER  -