Jefkins, Frank William. <br/><br/>
Public relations for marketing management / 
Frank Jefkins. 
 - London :  Macmillan,  1978. 
 - x, 182 p. :  graphs. 
 - Macmillan studies in marketing management. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>79306596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Marketing--Management.