TY  - BOOK
AU  - Jefkins,Frank William
TI  - Public relations for marketing management
T2  - Macmillan studies in marketing management
PY  - 1978///
CY  - London
PB  - Macmillan
KW  - Public relations
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -