Du Plessis. Applied strategic marketing / P. J. du Plessis, C. J. Jooste and J. W. Strydom. - ed. - Sandton, South Africa : Heinemann, 2005. - 502 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0796211280 $ Subjects--Topical Terms: Marketing--Management.Marketing--Management. LC Class. No.: HF5415.13 / DuP