TY  - BOOK
AU  - Du Plessis
AU  - Jooste,C.J.
AU  - Strydom,J.W.
TI  - Applied strategic marketing
SN  - 0796211280
AV  - HF5415.13 DuP
PY  - 2005///
CY  - Sandton, South Africa
PB  - Heinemann
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes bibliographical references and index
ER  -