Drummond, Graeme. <br/><br/>
Strategic marketing :  planning and control. 

 - 2nd.  ed. 
 - Oxford :  Elsevier Butterworth-Heinneman,  2001. 
 - xvi, 306 p. ;  cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0750652365 :  $ 
<br/><br/><label>Subjects--Personal Names: </label><br/>ENSOR, John.
<br/><br/><label>Subjects--Corporate Names: </label><br/>Chartered Institute of Management.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.