TY  - BOOK
AU  - Drummond,Graeme
AU  - ASHFORD,Ruth
TI  - Strategic marketing: planning and control
SN  - 0750652365 :
PY  - 2001///
CY  - Oxford
PB  - Elsevier Butterworth-Heinneman
KW  - ENSOR, John.
KW  - Chartered Institute of Management
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes index
ER  -