Aaker, David A.
Strategic market management /
David A. Aaker.
- 6th ed.
- New York : Wiley, c2001.
- xiii, 338 p.
Includes bibliographical references and index.
0471415723 (pbk. : alk. paper)
2001026190
GBA1-51081
Marketing--Management.
HF5415.13 / .A23 2001
658.8