TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471415723 (pbk. : alk. paper)
AV  - HF5415.13 .A23 2001
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley036/2001026190.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001026190.html
UR  - http://www.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
ER  -