Joshi, Rakesh Mohan.
International marketing /
Rakesh Mohan Joshi.
- 2nd ed.
- New Delhi : Oxford University Press, 2005.
- xiii, 750 p. : ill. + 1 CD-ROM (4 3/4 in.)
Includes index. Accompanying CD-ROM includes select forms of international trade transactions.
System requirements: PC compatible; CD-ROM drive.
9780198077022 : US$35.00
Export marketing.