Joshi, Rakesh Mohan.

International marketing / Rakesh Mohan Joshi. - 2nd ed. - New Delhi : Oxford University Press, 2005. - xiii, 750 p. : ill. + 1 CD-ROM (4 3/4 in.)

Includes index. Accompanying CD-ROM includes select forms of international trade transactions.


System requirements: PC compatible; CD-ROM drive.

9780198077022 : US$35.00


Export marketing.